Real relationships. Real revenue.

Understand your buyers.
Take the right move.

Intentional Intelligence gives behavioral health sales teams real-time executive intelligence, relationship context, and personalized outreach recommendations, so you can build stronger relationships and create more opportunities.

  • Real-time buying signals
  • Deep executive intelligence
  • Personalized outreach recommendations
The Ii platform showing Mark Ellison, COO of Horizon Behavioral Health, with Outreach Intelligence recommending an introduction to Leah Campbell.
Find the right
people faster
Turn insight
into conversations
Strengthen
key relationships
Win more business
in behavioral health

Relationships drive revenue

The first sales conversation isn't the first moment that matters.

68%

Buyers already knew a seller at the vendor they ultimately chose.

94%

Buying groups ranked their preferred vendors before engaging sellers.

77%

Buyers whose first vendor conversation was with the vendor they ultimately chose.

Source: 6sense, 2025 B2B Buyer Experience Report · Global study of nearly 4,000 B2B buyers

If relationship-building starts when they
fill out a form,
you're starting too late.

The missing relationship system

Your pipeline has a system. What about the relationship that drives it?

Your team already has structure for accounts, activities, opportunities, and pipeline. The relationship itself is harder to see.

Your Company You Target Their Company

Alex Morgan, COO at Rivermede Health Systems, and Sarah Kim, VP of Operations at Horizon Behavioral Health. Ii found a connection worth making: both lead operations, Alex led a 3-site integration, Horizon is adding 3 facilities, and they share 2 connections. Suggested move: introduce Sarah to Alex.

How Intentional Intelligence works

From the entire market to the right person and the right move.

Intentional Intelligence brings the market, company, person, and relationship into focus, so you can make a better decision about what to do next.

Intentional Intelligence

People.
Context.
Opportunity.

Five stacked layers of intelligence: Market (about 10,500 Behavioral Health organizations, 23,000 facilities, 70,000 executives and leaders), Organization (Horizon Behavioral Health, ICP Fit 92), Person (Sarah Kim, VP of Operations), Relationship (your context with Sarah and Alex), and Decision (introduce Sarah to Alex Morgan).

Intelligence layers. A stronger tomorrow.

Deeper intelligence

Knowing who matters is only the beginning.

Intentional Intelligence helps you understand why by connecting market, organization, and executive intelligence around the companies and people that matter to you.

Three Ii screens going deeper: the Behavioral Health market map, the Horizon Behavioral Health organization profile, and the executive profile for Mark Ellison, COO.
01

Market

Know where to look.

See the organizations, facilities, ownership, geography, and relevant activity across the Behavioral Health market.

02

Organization

Understand why it matters.

See why the organization matters through fit, evidence of relevant need, meaningful change, ownership, and the people inside it.

03

Executive

Know the person behind the title.

Understand role context, public activity, themes, Signals, career history, and the evidence that makes this person relevant.

The more strategically important the company or person becomes, the deeper Ii goes.

Outreach Intelligence

The right move depends on the relationship.

Knowing that something changed around Mark doesn't tell you what to do about it.

Ii weighs what changed around Mark against relevant intelligence about him, your actual history together, and the context you bring to the relationship before recommending the next best move.

Horizon announced 3 new facilities, relevant to Mark Ellison's role. Your history: you met Mark at the Tennessee BHA Conference and owe him workforce resources. Leah Campbell is in your network. Recommended next step: give Mark a call, follow up on the resources, and offer to introduce him to Leah.

Signals tell you what changed.

Relationship intelligence helps you decide what to do about it.

Sometimes that means reaching out. Sometimes it means finding another path. And sometimes it means waiting.

Built first for Behavioral Health

A Behavioral Health organization is more than a company record.

Ii models the structure underneath the account: its treatment footprint, facility-level service evidence, ownership and leadership context, and the Signals changing it over time.

That gives Ii richer context for understanding which organizations, people, and changes matter to your team.

Horizon Behavioral Health: 12 current facilities and 3 announced, private equity owned, with a service footprint of detox, residential, PHP, IOP and outpatient. Facility cards for Horizon Brentwood, Horizon Knoxville and Valley Ridge, a Tennessee map, and Mark Ellison as COO.

Footprint

Known facilities and operating markets.

Service mix

Facility-level evidence of LOCs, programs and populations.

Ownership & leadership

Who sits behind the organization and relevant role context.

Change

Openings, expansion, service changes, leadership and ownership Signals.

Built around how Behavioral Health actually operates.

That deeper market context helps Ii better understand who matters, why something matters, and what it could mean for the relationships your team is trying to build.

Every stage of the deal

Relationships don’t reset at each stage. Neither does Ii.

Before the deal, Ii helps you build the relationship. When signals show a sales cycle has started, it helps you move the deal forward. After the sale, it helps you turn customers into referrals.

Three stages above Intentional Intelligence: before the deal, build the relationship; during the deal, move the deal forward when email signals show a sales cycle; after the sale, turn customers into referrals. Ii spans the whole sales process, from your team to the target, with stages synced from your CRM.

Opportunities have stages.
Relationships have histories.

Ii keeps captured relationship context useful before pipeline, during the commercial process, and beyond the transaction.

Different systems. Different jobs.
A stronger revenue future.

Organizational capability

Relationships stay personal. Outreach Intelligence can scale.

Ii keeps each relationship attributed to the person who built it while helping the organization recognize when an evidenced teammate relationship may create a better path.

You have no established relationship with Michael Torres, CEO of Horizon Behavioral Health. A colleague does. Outreach Intelligence recommends asking your colleague to introduce you, and the same principle applies to executives across your organization.

Find ways to provide value

Ii surfaces relevant context so you can reach out with ideas, resources and insights that matter to the executive.

Identify connectors

Find teammates, colleagues and other trusted relationships who can create a valuable introduction.

Consider every signal

Ii evaluates signals at both the User and Executive level to determine what's relevant, timely and actionable for you.

From great rainmakers to an organizational capability.

Help more of the organization recognize when the right person can help.

People build
what's possible.

See Ii for yourself

Bring an account you care about.

You know the account well enough to judge whether the intelligence holds up.

  • The organization
  • The people
  • The relationship
  • What’s changing
  • What makes sense next

You know the account. Let Ii earn your confidence.

We’ll use the account you name to show you what Ii understands about it. See our Privacy Policy.

Thank you.

We’ll be in touch to set up time with your account.